Your business grew. The way it runs didn’t.
I help brand teams, agencies and growing businesses rebuild how work gets done, so your people get room to do their best work, the business gets results and customers feel the difference.
When the business outgrows the way it’s organized
It starts as a good problem. More clients, more projects, more people asking for things. The way work got done when you were smaller still mostly works. Requests come in from everywhere. Decisions wait on whoever always made them. Handoffs live in people’s heads.
So the load lands on your most capable people. Sometimes that’s you. Whoever it is, they catch what falls through, answer what’s unclear, and stay late to make it work. Then it gets patched. Another hire, another tool, another meeting. The work still moves the same way, just with more people pushing it.
That isn’t a people problem. It’s a design problem, and design problems can be fixed.
Same work, three depths
Every engagement starts with a Frank conversation.
Thirty minutes on what’s stuck and what it’s costing.
SERVICE MAPPING
In a few structured sessions, I work with your team to map how work actually moves, and what that means for the business and your customers.
SERVICE DESIGN
Together, we design and build the new way of working and train your team to run it. They keep improving it for the business and your customers, and get more room to do their best work.
Ongoing Support
I stay with your team until the new way of working sticks, and help them adjust it as feedback comes in from the team, the business and your customers.
A Direct Approach
Engagements run from a two-day diagnostic to six months of build. All of them run through the same six phases. What changes is how much of the architecture gets activated. DIRECT isn’t a methodology. It’s how the work gets done regardless of the situation. It starts with an honest diagnostic and ends when the work is actually moving, not when a plan has been delivered. DIRECT isn’t a methodology. It’s how the work gets done regardless of the situation.
Intentional momentum
I spent more than twenty years being brought into organizations at the moments when something capable was stuck. Toyota. Heineken. Comenity. MetLife. AB InBev. Nestle. Hanes. The pattern across all of it is the same. Someone brings me in for one thing. I find the real thing. We move.
Momentum in practice
I co-founded a brewery, ran it for seven years under real financial pressure, and exited through a structured buyout. I co-own an independent cinema that my wife and I pivoted when the market shifted and a third of our competitors closed. I know what these situations feel like from inside them, not just from studying them.
FRANK CONVERSATIONS. REAL PROGRESS
Most organizations are further from their own ceiling than they realize. If you want to know where yours is and what’s between you and it, I’d like to have that conversation.
Why FOUNDERS Work With Me
If you own and operate a growing business and you’re dealing with the friction that comes with building something real, there’s a path into this work built specifically for you.